With a more companygeared public relations proposal, this section might focus on generating new and creative ideas for press releases. Literally pr specialises in organising book launch events with a focus on getting journalists in the room with the author, and have been organising media parties since 2006. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases. Have a video trailer created for your book if you plan to use one. These arent typical press people, but they have the ability to move more. Toms public relations plan 3025 olympic avenue suite c santa monica, ca 90404. You have more choices nowadays than ever before when it comes to choosing powerful pr tactics. Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading. Speculative realms plan an online book launch party that will last for more than 24 hours writers from three major continents have joined forces to publish a speculative fiction anthology. Six months prior to a book launch, your publisher will likely have your cover. Add a sales page for your book to your website or blog. You dont need a huge pr machine behind you to successfully launch a new product.
Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Begin sharing creative ties to the book on various social media platforms. A pro shares a stepbystep guide to creating a plan that gets results. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation.
Billions of pieces of content are publishedevery day and you are competing with every single one of them for your consumers attention. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. Note that these tips are based on the assumption that you worked on building and nurturing a community as you were planning and writing the book. Initiate prelaunch sales strategy apply for contests and awards some require prepublication applications note. Influencers and media receive hundreds ofpitches daily.
This subsection can describe other types of written press that the plan will target, and what the subject matter or angle of those will be, including types of media source to be used. Some people will tell you that nowadays, with all this digital media, the oldfashioned press release is no longer effective. An outstanding book launch party can attract publicity, engage readers and drive sales. How to create an effective book publicity plan the reedsy blog.
Literally public relations specialise in creative, innovative and costeffective pr solutions for selfpublished and published authors, publishing houses, food writers, chefs, producers and retailers. Nov, 2019 pr buzz pr buzz boasts a large rss network, which gives them the ability to create a huge buzz for each release. How to secure pr mentions for your book launch via cold email. Yesterday, i shared some tips to help authors and aspiring authors develop a successful book pr launch. The bigger your platform and access to influencers, the bigger and more diverse your launch. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Jun 24, 20 12 tips for successful book launch parties describes the thinking behind holding a book launch party and helpful suggestions.
Tuesday, wednesday, thursday are all good days because people tend to be around. Book launch tools, resources and content to help authors. Sep 12, 2007 press releases can be an important component of a book publicity campaign. Basic launch creation of media plan and custom press materials secure. For this reason, ereleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. A book launch plan for firsttime authors without an online.
Services and methods to get your pr in front of big agencies. Now with one easy order you can save money and get your book promotion off to an explosive start. Free downloadable media plan template kellie obrien media. Maximize a product launch with this plan vr marketing blog. Within editorial circles, theres a line between news and advertising. Apr 12, 2018 now that youre a published author, its time to have the book launch event of the century. The custom, professionallywritten press release combines information solicited from the author with the professional expertise of our pr writer for a unique, custom release that is focused on the benefits of your book. In a previous post, i discussed how to premarket your book and create buzz.
Pr buzz pr buzz boasts a large rss network, which gives them the ability to create a huge buzz for each release. How to create a book marketing and publicity campaign. May 01, 20 download your free downloadable media plan template to step up your pr effort. You can keep it private until launch day unless youre accepting preorders. To create mass media exposure for yet another howto business book, with a distinct challenge. One way zeo attempted to do that was by hosting a productlaunch event for the press at the posh standard hotel in manhattan last summer. Luckily for you, the following list is everything you need for your marketing plan.
Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. The greatest bang for your buck in terms of promotion is a book launch press release. If youre planning to print and distribute the books yourself, allow several months longer. Book launch bundle at outskirtspress self publishing.
Book marketing plan the definitive checklist book launch. When you get that, a press release for your book can be a game changer for your sales and authority not just a pride metric like many use it for. How to create prelaunch buzz for your book right now. An outstanding book launch party can attract publicity, engage readers and drive. To find out, we asked helen lewis, the director of literally pr, to give us her top tips for a successful book launch. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists. However, while there seems to be a lot of steps, an effective book launch plan isnt complicated. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. You might also hire a freelance book pr pro to help you. Write a howto guide that incorporates your product or create a list of products your audience would be interested in.
Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it. Download your free downloadable media plan template to step up your pr effort. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. But this is just the tip of your book publicity plan there is so much more a books launch team needs to do, according to this new post from publicist coleen hatrick. The trick is to provoke and harness communication rather than control it. Use these tips and tricks to throw an awesome launch. In the strategy ill show you, i keep things simple. It can be a wine and cheese event, or just a coffee afternoon. I promised you some pr templates so ive been searching for awhile. Before a book launch, an author considering a pr marketing strategy will need to make sure that they have the right social media presence and online identity in. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. Think about your book launch marketing plan goals and objectives for a minute. Learn the proven template for a book launch press release.
Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. But with a few helpful tips and a little help from your friends, you can plan a fun and successful event. One overlooked yet effective tool in generating publicity is the humble press release. In fact, its really your best tool for reaching potential customers. Creating a book marketing and publicity plan will help spread the word about your book using traditional and social. Here are suggestions for what you should include in yours. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. Instead, and much like your book launch plan, your social media campaign and. How to build a modern pr plan that works with marketing.
As a result of mass media exposure, this book becomes a bestseller. To set up a proper launch, a year or more before the book s publication, lay the groundwork for the book s publication. Lets be honest, nobody sets out to write a bland book, so why would you want a lukewarm book launch. The months, weeks and days leading up to a major product launch are very exciting and very critical. Craft a great press release for your book using your strategy. The books launch is really important to give it sales momentum. Speculative realms plan an online book launch party. Candace locklear of mighty pr and vijay chattha of applaunch pr recently gave their popular talk at appnation, with the intent of helping independent mobile application developers create prelaunch buzz and promotion for their app to maximize success on launch day. Oct 16, 2014 have a video trailer created for your book if you plan to use one. Make sure all of the content is moving people to a buying decision. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Many new authors are curious about the publicity process and what it takes to make a new book launch successful.
Nationwide, known for insurance, did this effectively in support of its lesserknown financial products. Press releases can be an important component of a book publicity campaign. It will also encourage them to give your book a push on launch date in the form. May 10, 2011 toms public relations plan 3025 olympic avenue suite c santa monica, ca 90404. Check out this sample plan for public relations for dummies, 2nd edition. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Now that youre a published author, its time to have the book launch event of the century. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Todays tips hone in on how to maximize the actual launch. How to really write a press release that actually sells books, plus. Book launch press release template all freelance writing. Sep 28, 2018 how to build a rocking author media kit. If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. This will give you enough time to plan a fluent pr campaign.
We leverage over two decades of marketing,pr and social media. Turn a hardlearned lesson into a feature in forbes like dazadi did. As such, page publishing has prepared the following document to give you a comprehensive overview of the exhaustive press release prepartion and dissemination process our staff undertakes for each one of our authors. Decent book publicity often equals sales and one of the best first steps you can take to help yourself get the attention of the media is to have a comprehensive and catchy digital press kit. A digital press kit is the first step when it comes to pr basics for authors. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. This is a simple pr plan template to land media for your business. Read on for tips on promoting yourself with a wellexecuted book launch party. Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it can be essential to get attention from the media.
A free downloadable media plan template with sample media plan, for small business owners and entrepreneurs to plan their pr strategy and campaign schedule. However, advertising done well can drive news, and when that happens it brings advertising and pr together for even better results. Provide ways for readers to connect with you now and long into the future. A proven track record of getting media coverage across print, online and broadcast media. Well feature a different book each week and share exclusive deals you wont find anywhere. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. Oh, but you can, and today im going to share with you. Public relations proposal template get free sample. Run a survey, conduct a study or identify an interesting, unique aspect of your company or founders story. You can see their impressive list of partners here. This timing is for a shortlead campaign such as pod with createspace and ingram spark. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Finally, when the dust settles, youre rewarded with a handful of daily sales.
In order to achieve that bestseller status youll need to create a buzz around your book launch. Here is a free sample press release template which you can use to announce the launch of a new book. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. Launch pr strategy to maximize your brand post launch. At blastmedia, our clients put their confidence in us to make a big impact on launch day, and we do a number of things behind the scenes to ensure that people both online and offline are talking about their product. You dedicate a few weekseven monthsto writing the book.
647 1447 431 406 1205 57 391 1432 389 161 1164 130 235 178 441 746 629 1362 1326 1160 1440 1216 4 1517 1345 106 245 566 1045 217 760 814 1277 271 1435 1209 1138 1315 606 692 705 158 361 1089 1306 1121 754